Which streaming platform innovation first allowed a major streaming service to win prestigious film awards, challenging traditional theatrical distribution models?

Streaming platforms have transformed how we consume film and television content, functioning as specialized e-commerce platforms for entertainment. These services not only changed distribution models but revolutionized production, financing, and audience engagement. This trivia question explores a pivotal moment in the streaming platform evolution that significantly impacted the traditional film and television industry.

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Netflix's 'day-and-date' release strategy for 'Roma' (2018), simultaneously releasing in theaters and streaming
Amazon Prime's acquisition and theatrical distribution of 'Manchester by the Sea' (2016)
Disney+'s Premier Access model first used for 'Mulan' (2020)
HBO Max's simultaneous theatrical and streaming release of 'Wonder Woman 1984' (2020)