Which wildlife conservation organization launched the successful "Adopt a Species" product line that became a model for conservation fundraising, allowing donors to symbolically adopt endangered animals?

Test your knowledge of innovative product marketing campaigns that have made significant impacts in wildlife conservation! Many conservation organizations have created unique products and marketing strategies to raise both awareness and funds. This trivia question explores one of the most successful wildlife product launches of the 2010s that changed how conservation organizations approach fundraising and public engagement.

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World Wildlife Fund (WWF)
Conservation International
Jane Goodall Institute
National Wildlife Federation