Which revolutionary product development strategy did George R.R. Martin's publisher use to transform 'A Song of Ice and Fire' from a moderate success to a global phenomenon?

Many successful books owe their popularity not just to great writing, but to innovative product development and marketing strategies. Publishers and authors increasingly use sophisticated techniques to position books in the marketplace. From custom typography to specialized cover designs, pre-release campaigns to multimedia tie-ins - the business behind bestsellers is a fascinating blend of art and commerce. Test your knowledge about what makes certain books stand out in this competitive industry!

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Releasing special collector's editions with hand-drawn maps before the television adaptation
Redesigning the books with adult-oriented covers to appeal to mainstream readers beyond the fantasy genre
Creating an interactive smartphone app that allowed readers to track character journeys through Westeros
Publishing the entire series simultaneously in 42 languages to create global market saturation