Which retail innovation, launched in 1997, revolutionized Broadway ticket sales by introducing discounted same-day tickets to increase accessibility and fill empty seats?

Theater and performing arts have undergone significant transformations in how they market and sell tickets to audiences. From traditional box office sales to sophisticated digital platforms, the retail strategies of performing arts venues have evolved dramatically. This trivia question tests your knowledge about a groundbreaking retail innovation that changed how Broadway shows connect with audiences.

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