Which innovative digital transformation strategy did Nike implement in 2018 that allowed customers to visualize sneakers in real-world environments before purchasing?

The sporting goods industry has undergone massive digital transformation in recent years, changing how products are marketed, sold, and experienced by consumers. Major sports brands have implemented various digital strategies to stay competitive in an increasingly online marketplace. This poll tests your knowledge about a significant digital transformation initiative that revolutionized how customers shop for sports equipment.

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Nike AR Experience - an augmented reality feature in their app that let customers see shoes in their environment before buying
Nike Virtual Try-On - a VR headset station in flagship stores where customers could test shoes in simulated sporting environments
Nike Digital Mirror - smart mirrors in stores that displayed product information when items were held up to them
Nike Subscription Box - a monthly delivery service that used AI to predict which products customers would want to try