Which retail giant launched the 'Festival of Lights' campaign in 2019, featuring products from South Asian artisans and becoming one of the first major Western retailers to celebrate Diwali on a large scale?

Throughout history, retailers have embraced cultural traditions and celebrations to connect with consumers and create memorable shopping experiences. These cultural marketing initiatives often become significant retail events that shape brand identity and customer engagement. Test your knowledge about how major brands have incorporated cultural traditions into their retail strategies and promotional campaigns.

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Target
Walmart
Macy's
Nordstrom