Which innovative marketing strategy revolutionized how scientific equipment was sold to research institutions in the 2010s?

In the competitive world of scientific innovation, effective marketing strategies can make or break a product's success. This trivia question explores a groundbreaking approach that transformed how complex scientific products are marketed to both professionals and the general public. Test your knowledge about how scientific communication and product marketing intersect in the modern marketplace.

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Virtual Reality Lab Simulations that allowed potential customers to test equipment in a digital environment before purchasing
The Scientific Subscription Box model where institutions received monthly samples of new lab equipment
The Peer Review Marketing approach where scientists endorsed products in academic journals
The Open Source Hardware movement where equipment designs were shared freely but companies charged for premium features