Which ancient civilization created the first documented customer loyalty program where merchants gave tokens to regular customers that could be exchanged for discounts on future purchases?

The ancient world was filled with sophisticated commercial practices that continue to influence modern retail. From bustling marketplaces in Mesopotamia to complex trade networks in ancient Rome, civilizations developed innovative methods to attract and retain customers. This trivia question explores one fascinating aspect of ancient retail customer engagement that might surprise even marketing experts. Test your knowledge about how ancient merchants created customer loyalty thousands of years before modern loyalty cards!

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Ancient Egypt (New Kingdom period, c. 1550-1070 BCE)
Ancient Rome (Late Republic period, c. 100 BCE)
Phoenician merchants (c. 800 BCE)
Ancient China (Han Dynasty, c. 200 BCE)