Which celebrity's endorsement deal led to the largest first-year sales increase for a fragrance in history, generating over $100 million in revenue within 12 months of launch?

Celebrity endorsements have been a cornerstone of product advertising for decades, creating memorable campaigns that sometimes outlast the products themselves. The right celebrity partnership can transform a brand's identity and skyrocket sales, while the wrong match can lead to embarrassing failures. Test your knowledge about some of the most impactful celebrity endorsement deals in retail history and their remarkable effects on brand perception and consumer behavior.

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Elizabeth Taylor (White Diamonds)
Jennifer Lopez (Glow)
Britney Spears (Curious)
David Beckham (Instinct)