Which e-commerce platform launched the 'Handmade at Amazon' program in 2015 specifically to compete with Etsy and provide a marketplace for verified handcrafted cultural and traditional items?

In today's digital marketplace, various e-commerce platforms have taken different approaches to preserving and promoting cultural traditions and artisanal crafts. Some have created dedicated programs specifically designed to showcase indigenous craftsmanship and traditional cultural products, helping these art forms survive in the modern economy while providing sustainable income for traditional craftspeople.

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• Amazon
• eBay with their 'Artisan Collective' program
• Alibaba with their 'Cultural Heritage' initiative
• Shopify with their 'Traditional Crafts Marketplace'

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