Which company created the first successful brand loyalty program in 1896 using 'premium' collectible cards in their product packages?

Before loyalty cards and reward points, brands had to find creative ways to build customer retention. The history of brand loyalty programs reveals fascinating insights into consumer psychology and retail innovation. Test your knowledge about one of the earliest and most successful brand loyalty programs that revolutionized retail marketing and still influences strategies today.

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Sperry & Hutchinson (S&H Green Stamps)
The Coca-Cola Company
The American Tobacco Company
Sears, Roebuck and Co.