Which iconic architectural retail project was described as a "cathedral of consumption" and pioneered the concept of architecture as a marketing strategy, featuring a distinctive spiral ramp design?

In the world of architecture, certain buildings have fundamentally transformed retail experiential marketing strategies. These structures not only serve as commercial spaces but as brand manifestos in physical form. This poll tests your knowledge of a pivotal architectural development that revolutionized how consumers interact with retail environments and influenced countless design philosophies worldwide.

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The Solomon R. Guggenheim Museum Apple Store (Fifth Avenue, New York)
The Nike House of Innovation (Paris)
The Solomon R. Guggenheim Museum (New York, which influenced retail design)
The Selfridges Building (Birmingham, UK)