Which pharmaceutical company first introduced direct-to-consumer (DTC) TV advertising for prescription medication in the United States, creating a landmark shift in medical product marketing?

Test your knowledge about iconic pharmaceutical marketing campaigns that revolutionized healthcare product promotion. These campaigns didn't just sell medications—they changed how medical products are positioned, advertised, and perceived by consumers and healthcare professionals alike. Some created entirely new market segments or transformed existing ones through innovative approaches to patient education and brand awareness.

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Pfizer with Viagra in 1998
Merck with Fosamax in 1997
Eli Lilly with Prozac in 1995
Schering-Plough with Claritin in 1996