Which 1999 film pioneered viral marketing by creating a fake documentary and website claiming the events in the movie were real, helping the low-budget horror film earn nearly $250 million worldwide?

The film industry doesn't just rely on great scripts and talented actors—marketing strategies can make or break a movie's success. Some campaigns have been so innovative that they've become legendary in their own right, transforming modest productions into cultural phenomena and box office hits. Test your knowledge about some of the most brilliant and unconventional film marketing campaigns that changed the industry!

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• The Blair Witch Project
• The Sixth Sense
• Paranormal Activity
• The Ring

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