Which mythological figure was prominently featured in a famous 1999 advertising campaign that transformed the brand's storytelling approach and is credited with increasing their market share by over 20%?

Throughout history, mythology and folklore have provided powerful narratives that resonate across generations. Today's most successful brands often tap into these archetypal stories to create compelling brand identities and emotional connections with customers. This poll tests your knowledge of how ancient mythological elements have been incorporated into modern brand storytelling strategies in the retail sector.

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Nike's use of Hermes, the messenger god with winged sandals
Versace's Medusa logo campaign emphasizing transformation
Apple's Icarus-themed "Think Different" narrative about reaching for the impossible
Starbucks' reintroduction of the Siren (mermaid) from Greek mythology in their logo redesign