Which pop culture brand pioneered the first widely successful VR retail experience that allowed fans to virtually try on merchandise from movie costumes?

The worlds of pop culture and retail have become increasingly intertwined as celebrities and influencers reshape how we shop. Virtual reality experiences are transforming the retail landscape, offering immersive shopping adventures that blur the line between entertainment and commerce. Test your knowledge about how VR technology is being used by major pop culture brands to create innovative shopping experiences that engage fans in entirely new ways.

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Disney's Star Wars Galaxy's Edge Virtual Fitting Room
Marvel's Avengers Compound Shopping Experience
Warner Bros' Harry Potter Wizarding Wardrobe
Netflix's Stranger Things Mall Virtual Tour