Which unexpected luxury fashion brand collaboration with a major sports company broke sales records in 2022 by selling out its entire collection in under 10 minutes?

In the competitive sports retail market, brand collaborations have become a strategic way to create buzz and reach new customer segments. These partnerships often blend iconic elements from both brands to create limited edition products that drive consumer excitement and sales. Test your knowledge of some of the most impactful sports brand collaborations that changed the game in athletic retail!

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Balenciaga x Nike
Adidas x Gucci
Puma x Versace
Under Armour x Louis Vuitton