Which famous sports brand tagline was NOT originally created as part of a planned marketing campaign but was instead inspired by a real-life execution?

Test your knowledge of iconic sports brand marketing! Many of the world's biggest athletic companies are recognized not just by their logos, but by their powerful taglines that have become embedded in sports culture. These phrases have motivated athletes, inspired consumers, and defined brand identities for decades. Do you know which famous sports tagline had a surprisingly different origin story than most people assume? Let's see if you can identify the correct background behind one of sports marketing's most successful phrases.

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Nike's "Just Do It" - inspired by the last words of convicted murderer Gary Gilmore before his execution in 1977: "Let's do it."
Adidas' "Impossible Is Nothing" - inspired by Muhammad Ali's quote: "Impossible is just a big word thrown around by small men."
Under Armour's "Protect This House" - inspired by a college football team's locker room chant before home games.
Gatorade's "Is It In You?" - inspired by a question a coach asked exhausted players during an intense Florida Gators practice.