Which bestselling book series pioneered the 'midnight release party' as a major product launch strategy, creating a retail phenomenon that bookstores worldwide would later adopt for major releases?

The publishing industry has seen countless innovative product launches that transformed how literature reaches consumers. From midnight release parties to digital revolution strategies, book launches have evolved dramatically over the decades. This trivia question explores a groundbreaking marketing strategy that changed how literary products connect with their audience. Test your knowledge of publishing industry innovations!

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Harry Potter series by J.K. Rowling
The Hunger Games trilogy by Suzanne Collins
A Song of Ice and Fire series by George R.R. Martin
Twilight saga by Stephenie Meyer