Which AI-powered retail innovation was first implemented by a major sports brand in 2022, allowing customers to virtually try on athletic footwear using only their smartphone?
The sports retail landscape is being revolutionized by artificial intelligence. From personalized equipment recommendations to virtual try-on experiences, AI is transforming how athletes and fans shop. But which recent AI innovation has made the biggest impact in sports retail? Test your knowledge of cutting-edge retail technology that's changing the game for sports brands and consumers alike.
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- Nike's Fit Stream technology, which creates a 3D model of a customer's foot using smartphone camera scans to recommend the perfect shoe size and model
- Adidas's AR Foot Mapping, which projects digital versions of shoes onto users' feet in real-time through their mobile device camera
- Under Armour's Performance Match AI, which analyzes a customer's running gait through video to suggest appropriate footwear
- Puma's Virtual Footwear Lab, which allows customers to design custom shoes in AR before placing their order
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