Which linguistic device was deliberately used in Apple's famous 'Think Different' slogan that made it particularly memorable and controversial among grammar enthusiasts?

In the world of product marketing, language choices can make or break a brand's identity. Linguistic innovations in advertising have created some of the most memorable slogans and brand identities in retail history. This poll tests your knowledge about how language and linguistics have shaped modern marketing strategies and how certain phrases have become synonymous with their brands through clever linguistic techniques.

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Grammatical error (using an adjective 'different' instead of the grammatically correct adverb 'differently')
Rhyming scheme (the hidden rhyme between 'think' and 'ink')
Alliteration (repeating the 'th' sound in both words)
Oxymoron (combining contradictory terms of thinking and being different)