Which innovative product marketing strategy did the Broadway musical 'Hamilton' use to reach new audiences before becoming a mainstream phenomenon?

The performing arts industry uses distinctive marketing strategies to attract audiences to theaters, dance performances, concerts, and other live events. Marketing in this space blends traditional tactics with innovative approaches that speak to the emotional and experiential nature of performances. Test your knowledge about how the performing arts world markets its products and experiences to audiences!

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#Ham4Ham lottery performances outside the theater with original cast members
Pop-up performances in subway stations featuring understudies
Free streaming of the first act on YouTube for limited periods
Interactive hologram displays of key scenes in Times Square