Which major dictionary publisher rebranded their famous language learning app in 2015, changing its name to specifically evoke feelings of 'playfulness' and 'bite-sized learning' through linguistic psychology?

Language plays a crucial role in how brands communicate with consumers. From clever wordplay to linguistic psychology, companies invest heavily in finding the perfect words to represent their products. This poll tests your knowledge about a famous rebranding effort that hinged on linguistic principles and consumer psychology to transform a struggling company's image.

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• Oxford University Press renamed their app from 'Oxford Language' to 'Babble'
• Merriam-Webster rebranded their app from 'Dictionary Pro' to 'Quill'
• Pearson Education renamed their platform from 'Lingua Master' to 'Lingo Leap'
• Rosetta Stone rebranded their language app from 'Rosetta Course' to 'Duolingo'

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