Which celebrity famously launched their beauty brand with zero traditional advertising, relying solely on social media and creating artificial scarcity that led to record-breaking sales in 2017?

Many celebrities have ventured into retail with their own product lines, but the journey from fame to successful brand isn't always smooth. This trivia question explores an interesting moment in celebrity retail history when a famous person's product launch strategy broke conventional retail wisdom but ultimately proved successful. Test your knowledge about the intersection of celebrity branding and retail innovation!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty