Which groundbreaking digital marketing campaign first used virtual reality (VR) experiences to allow potential theatergoers to preview Broadway shows before purchasing tickets?

The performing arts industry has evolved dramatically with technological advancements. Broadway theaters and performing arts venues have embraced various digital innovations to enhance audience experience, streamline ticket sales, and create immersive marketing campaigns. This poll tests your knowledge about a significant digital marketing innovation that transformed how Broadway shows connect with potential audiences.

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• Hamilton's 'Revolutionary VR' campaign (2018)
• Wicked's 'Defying Reality' experience (2016)
• The Lion King's 'Pride Rock 360' tour (2015)
• Dear Evan Hansen's 'Virtual Waves' preview (2019)

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