Which pharmaceutical marketing innovation was first introduced in the 1990s, dramatically changing how prescription medications were promoted?

The pharmaceutical and medical device industries have launched some of the most innovative marketing campaigns in history. These strategies have not only shaped how healthcare professionals and patients perceive products but have also influenced treatment decisions and healthcare practices. This trivia question explores a groundbreaking marketing strategy that changed how medical products are promoted to both physicians and consumers.

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Direct-to-consumer (DTC) advertising of prescription drugs on television
Physician samples delivered by pharmaceutical sales representatives
Medical conference sponsorships with branded educational materials
Patient support programs offering financial assistance for medications