Which astronomy brand revolutionized customer loyalty with their 'Stars for Life' program that offers lifetime software updates and star chart access with telescope purchases?

The astronomy industry has seen innovative marketing campaigns and retail strategies that have helped popularize stargazing and space exploration among the general public. From telescope manufacturers to astronomy apps, companies have employed creative techniques to build brand recognition and customer loyalty. Test your knowledge about the business side of bringing the stars to consumers!

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Celestron
Meade Instruments
Orion Telescopes
Sky-Watcher