Which company launched the first modern frequent flyer program in 1981, revolutionizing loyalty programs and inspiring similar retention strategies across the retail industry?

Long before digital rewards and smartphone apps, loyalty programs were reshaping retail history. These pioneering systems fundamentally changed how businesses approached customer retention, creating lasting effects we still see today. This trivia question explores a pivotal moment in retail history that helped establish the customer loyalty framework many modern businesses continue to build upon.

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• American Airlines (AAdvantage)
• Sperry & Hutchinson (S&H Green Stamps)
• Betty Crocker (Box Tops)
• Sears Roebuck (Sears Catalog Points)

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