Which sports brand CEO first implemented an in-store augmented reality (AR) experience that allowed customers to virtually try on shoes by seeing them on their feet in real-time through a mobile app?

The sports retail industry has transformed dramatically with technology and innovative leadership. Major brands have invested heavily in augmented reality experiences that allow customers to virtually try products before purchasing. This poll tests your knowledge about one of the pioneering AR implementations in the sports retail sector that changed how consumers shop for athletic gear.

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• Mark Parker (Nike)
• Kasper Rørsted (Adidas)
• Kevin Plank (Under Armour)
• Bjørn Gulden (Puma)

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