Which celebrity's brand began as a small subscription box service before expanding into a billion-dollar retail empire with brick-and-mortar stores?

Test your knowledge about the surprising beginnings of celebrity-owned brands! Many famous people have ventured into retail and created successful product empires, but how well do you know the origin stories behind these famous names? This question focuses on an interesting pivot point in celebrity brand history that changed the landscape of celebrity entrepreneurship.

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• Jessica Alba's The Honest Company
• Rihanna's Fenty Beauty
• Gwyneth Paltrow's Goop
• Kylie Jenner's Kylie Cosmetics

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