Which sports brand transformed its marketing strategy in 1988 with the iconic slogan 'Just Do It', inspired by the final words of convicted murderer Gary Gilmore before his execution?

Athletic apparel and equipment companies invest millions in crafting memorable slogans that resonate with consumers and athletes alike. These taglines become rallying cries for fans and competitors, often transcending their original marketing purpose to become cultural touchstones. Test your knowledge of these iconic sports brand slogans that have motivated athletes and consumers around the world.

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