Which Broadway musical broke merchandise sales records with over $1 million in merchandise sold per week during its peak popularity?

Theater, dance, and music performances aren't just about the show - they're also about the merchandise! From playbills to branded apparel, the performing arts industry has developed sophisticated retail strategies to enhance audience engagement and create additional revenue streams. Test your knowledge about the product side of performing arts and see if you know what makes the cash registers ring when the curtain falls!

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Hamilton
The Phantom of the Opera
Wicked
The Lion King