Which film studio pioneered the concept of 'shared cinematic universe' as a revolutionary brand storytelling technique that transformed modern blockbuster marketing?

Major film studios have developed distinct brand identities through strategic storytelling techniques that extend beyond individual movies. Their marketing approaches have created unique audience expectations and loyalty. Test your knowledge about how top studios have crafted their brand narratives to shape their market position and audience perception in the competitive entertainment landscape.

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Marvel Studios (with their Marvel Cinematic Universe launched in 2008)
Universal Pictures (with their Dark Universe of monster films)
Warner Bros. (with their DC Extended Universe)
Sony Pictures (with their Spider-Man Universe)