Which major company dramatically shifted its brand identity during the Great Depression by changing from luxury products to affordable everyday items, introducing the 'Blue Box' that remains iconic today?

During the Great Depression (1929-1939), many companies had to radically transform their brand identities to survive. This pivotal period in retail history saw dramatic shifts in marketing strategies, with some of today's most recognizable brands emerging from this challenging economic climate. Test your knowledge about how one famous company completely reinvented itself during this era, setting the foundation for its modern brand identity.

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Tiffany & Co. (previously selling stationery and fancy goods)
Coca-Cola (previously marketed as a medicinal tonic)
Levi Strauss (previously selling mining equipment)
Sears, Roebuck and Co. (previously selling only watches and jewelry)