Which presidential campaign was the first to use targeted digital advertising to reach voters based on their online shopping behaviors and preferences?

Test your knowledge about groundbreaking political advertising campaigns that changed how government officials communicate with constituents. Throughout history, certain campaign advertisements have revolutionized political marketing strategies and dramatically influenced election outcomes. This poll explores a pivotal moment in the intersection of politics, technology, and retail-style marketing techniques.

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Barack Obama's 2012 re-election campaign
George W. Bush's 2004 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign