Which celebrity created their own innovative customer loyalty program called 'Drip' that rewards fans with exclusive merchandise and early access to new releases?

Customer loyalty programs are essential for retail success, often featuring celebrity endorsements to boost their appeal. These programs reward repeat customers with points, exclusive offers, and special access - all while leveraging star power to enhance brand recognition. This trivia question explores which famous person unexpectedly created their own retail loyalty program that disrupted traditional approaches in their industry.

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Beyoncé
Taylor Swift
Rihanna
Lady Gaga