Which 1982 film featured a revolutionary product placement that caused a 65% sales increase for a candy brand, establishing the modern template for product integration in movies?

Product placement in films and television has evolved into a sophisticated marketing strategy worth billions annually. What began as subtle brand appearances has transformed into strategic partnerships that can make or break products in the real world. This poll tests your knowledge about a groundbreaking moment in product placement history that changed how brands and entertainment collaborate forever.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Rocky III (Nike running shoes)
• Tootsie (Polaroid cameras)
• The Thing (Coca-Cola)

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