Which celebrity's partnership with Puma in 2014 broke retail industry norms when they became the first person to be named 'Creative Director' of a sportswear line rather than just an endorser?

When celebrities partner with brands, it can transform both the star's image and the company's market position. These collaborations often lead to iconic products and marketing campaigns that remain in popular culture for years. Test your knowledge about one of the most successful and groundbreaking celebrity brand partnerships in retail history, which set new standards for influencer marketing deals.

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Rihanna
Kanye West
Beyoncé
Jay-Z