Which sports equipment company launched the first major 'Equipment-as-a-Service' subscription model allowing athletes to regularly swap out gear as it wears or as their needs change?

In the evolving world of sports entertainment, subscription models have transformed how fans engage with their favorite teams and activities. From streaming services to equipment subscriptions, these models have created recurring revenue streams while providing consumers with flexible access to sports content and gear. Test your knowledge about one pioneering subscription service that changed how athletes access equipment!

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Nike with their 'Nike Access' program in 2018
Under Armour's 'UA Refresh' subscription in 2017
Strava's 'Summit' equipment partnership program in 2019
Adidas with 'Avenue A' running shoe subscription box in 2016