Which innovative product launch strategy did Nike first introduce in 2015 that revolutionized sneaker releases by allowing customers to reserve limited edition shoes through a mobile app?

The sports footwear industry has transformed how products are launched in the digital age. Major athletic brands have pioneered innovative product launch strategies that combine limited availability, celebrity endorsements, and digital engagement to create unprecedented demand. Test your knowledge about one of the most revolutionary product launch approaches in sports retail history.

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Nike SNKRS Stash - location-based surprise drops that appear only when customers are physically near specific landmarks
Nike SNKRS Pass - reservation system requiring customers to physically check in at retail locations to claim exclusive releases
Nike SNKRS Draw - digital lottery system giving all customers an equal chance to purchase limited edition releases within a time window
Nike SNKRS Behind The Design - interactive storytelling feature that required customers to complete challenges to unlock purchase access