Which global retail brand famously changed its decades-old blue logo to a simplified yellow and blue design in 2019, causing significant consumer backlash and eventually returning to a modified version of the original?

Test your knowledge of iconic brand transformations! In the world of corporate identity, logos are powerful assets worth billions. They evolve over time, reflecting changing market conditions, corporate strategy shifts, and consumer preferences. This question focuses on a significant logo redesign that made business headlines and sparked extensive debate among marketing professionals and consumers alike.

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IKEA
Best Buy
Walmart
Gap