Which gaming company first implemented a 'virtual try-before-you-buy' system that allowed players to test cosmetic items in a 3D preview before purchasing?

The gaming industry has been at the forefront of virtual retail innovation, creating immersive shopping experiences that blur the lines between gameplay and commerce. Major gaming platforms now feature virtual stores where players can purchase everything from cosmetic items to full game expansions. This poll tests your knowledge about a groundbreaking retail branding strategy that changed how gamers interact with virtual marketplaces.

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• Valve (Steam) with their 2013 Team Fortress 2 Mann Co. Store update
• Epic Games with their 2018 Fortnite item shop revamp
• EA with their 2016 FIFA Ultimate Team preview packs
• Roblox with their 2014 avatar customization marketplace

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