Which retail innovation from the 1890s is considered the first major structured customer loyalty program, using tokens that customers could collect and redeem for merchandise?

Before digital algorithms and big data, retail personalization had a rich history dating back centuries. From shopkeepers who knew customers by name to the early loyalty programs that revolutionized customer relationships, personalization strategies have evolved dramatically. This poll explores a pivotal historical moment that changed how retailers approached customer personalization and set the foundation for modern practices.

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S&H Green Stamps
Sperry & Hutchinson's Blue Stamps
B.T. Babbitt's Soap Company trading cards
Montgomery Ward's Customer Appreciation Coins