Which sporting goods retailer first introduced the 'test zone' concept allowing customers to try products in simulated environments before purchase?

The sports retail landscape has transformed dramatically with technological innovation. From specialized store layouts to revolutionary product displays, sports retailers continually adapt to enhance customer experiences. This poll tests your knowledge about a significant retail innovation that changed how sporting goods are sold and experienced in stores.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Dick's Sporting Goods with their 'House of Sport' concept
Nike with their 'Nike Town' interactive displays
REI with their climbing walls and bike test tracks
Under Armour with their 'Brand House' experience centers