Which innovative product marketing strategy was pioneered by 'Hamilton' that revolutionized Broadway ticket sales and audience engagement?

The performing arts industry relies heavily on effective product marketing to fill seats and create buzz around productions. From Broadway shows to local theater performances, marketing strategies have evolved dramatically in the digital age. This poll tests your knowledge of how performing arts organizations promote their 'products' - the performances themselves - and engage with their audiences through innovative marketing approaches.

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The digital lottery system offering $10 front-row tickets through a mobile app
Live-streaming performances to movie theaters nationwide
Creating personalized AI-generated show recommendations for theater subscribers
Implementing blockchain-based ticketing to eliminate scalping