Which major retail chain deliberately chose orange as its primary brand color specifically because this color psychologically creates a sense of urgency that encourages impulse buying?

Color psychology plays a crucial role in retail branding and consumer behavior. Different colors evoke specific emotions and associations that can significantly impact purchasing decisions. Major brands carefully select their color schemes based on extensive market research and the psychological effects they want to achieve. This poll tests your knowledge about a specific retail giant's strategic color choice and the psychological reasoning behind it.

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