Which retail giant famously failed in its expansion to Germany, closing all stores in 2006 after investing 8 years and over $1 billion due to cultural misalignment and strategic mistakes?

The world of retail is driven by strategic geographic expansion. Major brands carefully select which countries and cities to enter based on market research, economic indicators, and cultural fit. Test your knowledge about how global retailers have navigated international expansion and which markets have proven most lucrative or challenging for major brands. Understanding retail geography is crucial for product managers who need to consider regional preferences and market saturation when planning product launches.

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Walmart
Carrefour
Tesco
Costco