Which department store first introduced the revolutionary concept of 'open display' of merchandise in the 1880s, allowing customers to browse and touch products without clerk assistance?

Before the modern shopping experience we know today, retail looked vastly different. The late 19th and early 20th centuries saw revolutionary changes in retail customer experience that would forever transform how people shop. This poll tests your knowledge of a pivotal innovation in retail history that set the foundation for contemporary shopping environments and customer experiences.

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Marshall Field's in Chicago
Macy's in New York
Selfridges in London
Le Bon Marché in Paris