Which ride-hailing company first introduced a subscription-based loyalty program that offered flat pricing on rides regardless of surge pricing or distance (up to a certain limit)?

In the competitive transportation industry, ride-hailing companies have developed innovative customer loyalty programs to retain users and increase market share. These programs often blend traditional point systems with unique transportation-specific perks. This trivia question explores how a major player disrupted the loyalty landscape with an unconventional approach that changed customer expectations across the industry.

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Uber with Ride Pass (2018)
Lyft with Lyft Pink (2019)
DiDi with DiDi Premier Club (2017)
Grab with GrabClub (2020)