Which product holds the Guinness World Record for the largest packaging redesign impact, resulting in a measurable environmental benefit?

Throughout history, brands have pushed boundaries in packaging design, some even achieving Guinness World Records. These innovative packaging concepts not only serve functional purposes but also create memorable brand experiences. Test your knowledge about extraordinary packaging designs that have made their way into the record books and captured global attention. Do you know which packaging design features broke world records?

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Coca-Cola's PlantBottle, which reduced petroleum use by 30% and became the first recyclable PET plastic bottle made partially from plants
Puma's Clever Little Bag, which reduced paper consumption by 65% and water/energy/diesel consumption by more than 60% compared to traditional shoeboxes
Amazon's Frustration-Free Packaging initiative, which eliminated more than 1 billion packaging boxes worldwide
Carlsberg's Snap Pack, which reduced plastic waste by 76% by replacing plastic rings with adhesive dots between beer cans